Media Takes Action on Climate Change

See previous article: Climate Action through Communication


The two-day Media Summit on Climate Change and Disaster Risk Reduction (DRR) organized by the Asia-Pacific Broadcasting Union held in Dhaka, Bangladesh concluded yesterday, May 11, 2017.

Spotlight on Bangladesh

Due to a cyclone in 1991, Bangladesh experienced a massive death toll of 138,868. But through a law approved in 2012 that involved local media in disaster management, Bangladeshis have become more aware and informed. Coupled with community-based DRR initiatives, coastal volunteers, early warning and communication campaigns, as well as gender and children-inclusive planning, the number of casualties from 2001 has decreased to less than thirty per year.

During the fifth session of the summit, Bangladesh’s Deputy Secretary-General Jakaria Khaled shared their early warning and communication strategy when disasters strike. By using print and electronic media platforms, community radio, peer communication, announcements through megaphones and flag hoisting, Bangladeshi people are now more informed of the warning system for cyclones, heavy rainfall, floods, earthquakes, river bank erosion, tornadoes, fires, landslides, arsenic contamination, and salinity intrusion.

“Technical language of meteorology, understanding of signal and degree of danger for commoners, and difference of local language are a few factors that we consider communication challenges,” said Khaled.

Meanwhile, Bangladesh NGOs Network for Radio and Communication Chief Executive Officer Bazlur Rahman shared the role of community radio in their country. Apart from disseminating early warnings before and during disasters, it is also a practice to report on relief and rehabilitation, livelihood issues, and agricultural production-related content after a calamity.

Bangladesh’s Department of Disaster Management Director General Riaz Ahmed concluded the third session with his recommendation on alleviating the impacts of flooding in their country. “There is a need to develop a mechanism for urban flood risk management and disaster resilience,” he said, adding that this can be done by protecting different water sources, and improving the waste and drainage management system.


Japan’s Initiatives

In the afternoon session, Japan’s national broadcasting station presented their strategies developed after the Great East Japan Earthquake in 2011.

According to NHK’s Akinori Hashimoto, their public channel is linked to the Japan Meteorological Agency (JMA) so they can immediately report information on torrential rains, cyclones, earthquakes, tsunamis, and volcanic activities.

Because of JMA’s state-of-the-art technology, it can predict strong earthquakes a few seconds before the ground shaking. This is the reason why they are able to release early warnings on the predicted areas to be affected by the ground shaking, and safe evacuation sites with a little time before the disaster. In fact, they were able to announce the 2011 quake ten seconds before the disaster in Sendai, and 65 seconds before the ground shaking in Tokyo – something that is not yet done in other countries.

JMA releases a Tsunami Advisory if the ocean wave is less than a meter, Tsunami Warning if it’s up to three meters, and Major Tsunami Warning if the wave height is more than three meters. This warning system also informs locals on the estimated area and time of the event.

The Japanese government uses all TV and radio channels to announce early warnings and report ongoing events during a disaster. But in spite of their high technology, they still recommend the following: 1) inclusivity of people with disabilities for the early warning systems, and 2) information on the status of evacuation routes, shelters, transportation, and electric power. They also plan to have sign language interpreters on TV when disasters strike.

Aqeel Quereshi introduced the methods of delivering inclusive early warning systems during the seventh session. Apart from sign language interpretation, TV stations and other DRR organizations must also utilize open and closed captioning of reports, comprehensible electronic signs, flags, siren strobes, and community-based warnings. He also encouraged persons with disabilities to have their own disaster plan according to different emergency situations. This includes determining how to get assistance, creating a list of emergency hotlines, and preparing a 72-hour supply kit with special medication.

Quereshi concluded his presentation by encouraging the leaders to meet the universal design principles and guidelines set by the Convention on the Rights of Persons with Disabilities (UNCRPD). He also requested for provisions for access to alternative communication systems, and the implementation of the web content accessibility guidelines 2.0, which explains to developers and authors how to make content more friendly to people with disabilities like him.

Dhaka Declaration of Commitment

DRR broadcasters across Asia-Pacific committed to disseminating important information on climate change and disaster risk reduction through a multiplatform level with proactive measures. Media practitioners also agreed to persuade its audience to get involved in disaster management initiatives, and to further address poverty alleviation in accordance to the United Nation’s Sustainable Development Goals (UNSDG). The UNSDG is an agenda adopted by a number of countries in 2015, which aims to end poverty, protect the planet, and ensure prosperity for all through a list of actions that can be done in and outside the home.

The Dhaka Declaration of Commitment will be presented during the UN’s Global Platform for DRR to be held in Cancun, Mexico on the 24th to 26th of May. This also serves as Asia-Pacific’s contribution in future dialogues for the implementation of the Paris Agreement and other significant international forums.

Next year, the ABU Media Summit on Climate Change and Disaster Risk Reduction Summit will take place in the South Pacific nation of Fiji, another country that constantly faces strong cyclones, storm surges, and sea level rise.

George Gamayo

George Gamayo

Officer-In-Charge (OIC) at Panahon TV

George Vincent Gamayo is part of the pioneering team of Panahon TV, and a homegrown talent of UBE Media. He was the writer and director of Project DINA (Disaster Information for Nationwide Awareness), a flagship project of the government that teaches the public what to do before, during and after hazards. He also headed our Batang Emergency Response Training (BERT), which gathered over a thousand students and teachers in the National Capital Region (NCR). In 2015, the United Nations accredited him to cover and participate in the third World Conference on Disaster Risk Reduction (WCDRR) and the Asia-Pacific Broadcasting Union’s Global News Forum in Sendai, Japan. He also covered the third Media Summit of ABU in Dhaka, Bangladesh in May 2017. Apart from climate change and disaster preparedness content, George also produces golf and cycling stories.