History and Beyond: PanahonTV sa DZRH

KZRH, the oldest radio station in the Philippines first went on air on June 15, 1939. It was the first station to have nationwide simulcast from Basco, Batanes to Jolo, Sulu on July 15, 1949. Later that year, under the directive of the Swiss Radio Commission, the ”K” in all local radio stations was replaced with the letter “D”, thus DZRH was born.

Seven decades later, on September 10, 2012, Panahon TV was established. Produced by UBE Media in cooperation with the Philippine Communications Operations Office (PCOO), PAGASA-DOST and Air21, it was the first all-weather program on national television that aimed to provide timely and reliable weather updates.

Today, June 8, 2017, the first radio station and the first all-weather program in the country make history through a partnership. Headed by Ruperto Nicdao Jr., the president of the Manila Broadcasting Company (MBC), MBC’s Vice President for Sales and Marketing Jomai Parroco, DZRH Station Manager Atty. Rudolph Jularbal, Panahon TV’s Executive Producer Donna May Lina and Associate Producer Garrie David, a memorandum was inked to solidify an agreement between PanahonTV and DZRH News Television.

“Napapanahon ang MOA natin with Panahon TV dahil sa ineexpect natin na weather developments. This partnership will help DZRH in giving updated weather news reports to its viewers and listeners.”, said Atty. Jularbal. “This partnership will deliver accurate, timely and relevant information for the people to anticipate the weather.”, Atty. Parrocco added.

“Ang nakaka-excite dito, isa itong collaborative activity ng Panahon TV with DZRH News Television. Siyempre sa experience ng DZRH sa paghahatid ng balita at sa strength din ng Panahon TV sa pagbabalita ng weather news information. Natutuwa kami na andito na ang Panahon TV kung saan makakatanggap kayo ng impormasyon tungkol sa weather at iba’t-ibang klase ng content na magbibigay-gabay sa inyo araw-araw.”, noted Lina.

Together, DZRH and PanahonTV will serve Filipinos with their respective battle cries: “Serbisyong tapat sa inyo” and “Walang piniliping panahon ang pagbibigay impormasyon.”

Panahon TV airs on DZRH News Television (channel 18 on Cignal, channel 129 on Sky Cable, channel 3 on Cable Link, and channel 135 on G Satellite) at 11:00 AM and 5:00 PM from Monday to Sunday.

It also appears on Pilipinas HD at 6:00 AM, 6:30 PM and 9:00 PM on weekdays and 6:00 AM on weekends. The program is also accessible through various platforms, such as social media accounts and the free Panahon TV mobile app on Android and IOS. Panahon TV also supplies content to DWIZ 882 kHz on AM radio, as well as major newspapers and magazines, including the Philippine Daily Inquirer, Inquirer Libre, Inquirer Bandera, Inquirer Golf, The Philippine Star, BusinessWorld, The Manila Times, Pilipino Mirror, BusinessMirror, United Daily News, United Daily Press, Cebu Daily News and Philippines Graphic.

Desserie Dionio

Desserie Dionio

Weather Reporter at Panahon TV

Desserie’s passion for Journalism roots from her stint as a Features Writer for the Tandang Sora National High School’s school paper. A graduate of Bachelor in Broadcast Communication from the Polytechnic University of the Philippines (PUP) Manila, she started her career as a news writer and social media administrator. To date, Desserie works as a Social Media Strategist and Weather Reporter for PanahonTV. She believes that the simplest changes in our everyday lives can make the world a better place.